What we do
We fix it,
or we watch it.
The check is free, and quite a lot of people never need anything else. If the check comes back saying your site declares one thing and does another, or declares nothing at all, this page is the part where somebody sorts it out. There are three things you can buy and no packages, no seats, and no annual contract.
Three things you can pay for
Both one-off services are a single payment, done by us, finished in a few days. The monthly one exists because this is not a problem that stays fixed on its own.
Set it right
- Your robots.txt written properly and put live
- Cloudflare settings adjusted to match, if you are behind it
- Licence terms published where an AI company will look
- A re-check afterwards proving the two now agree
Typical case. The check found a mismatch, or found nothing declared.
Get this doneSet it right, and get cited
- Everything in the $300 service
- Your pages restructured so an assistant can actually read them
- Hours, prices, location and offering stated in a machine-readable form
- A before-and-after showing what an AI can now see about you
Typical case. A business that wants to turn up in answers, not just avoid being harvested.
Get this doneKeep watching
- Your site rechecked on a schedule, declared and actual
- An email when those two stop agreeing
- An email when your host changes a default underneath you
- Cancel any month, no notice period
Typical case. Somebody who has just had this fixed and would rather not think about it again.
Start monitoringNothing here is a subscription in disguise. The two one-off services are finished when they are finished, and monitoring is separate on purpose so you can take it or leave it.
$300 · Set it right
Somebody decides what
your site says. Better it is you.
We start from the free check, so we already know what your site declares and what it does when an AI crawler knocks. Then we ask you one question in plain English: which of these do you want reading your website, and which do you not? Most owners answer it in about a minute once the two groups are explained.
After that it is our work, not yours. We write the robots.txt file and put it in place, we set the matching rule in Cloudflare if your site sits behind it, and we publish the licence terms an AI company would look for before using your material commercially. Then we run the whole check again from outside and send you the result, because a policy nobody has verified is exactly how the newspapers ended up in the state they are in.
$750 · Set it right, and get cited
Blocking is half of it.
Being read is the other half.
A growing share of people looking for a hotel, a restaurant or a flight school now ask an assistant instead of typing into a search box, and the assistant answers out of the websites it was allowed to read. If yours is one of them, and if what it finds there is clear enough to quote, your business ends up in the answer with your name on it. That is the closest thing to free advertising currently going.
This service includes all of the $300 work, then goes further: we make sure the things a person would actually ask about are stated somewhere a machine can find them. Not marketing copy. Your hours, your prices, where you are, what you do. Then we show you the difference.
$49 a month · Keep watching
This does not stay fixed by itself.
Websites get rebuilt. Hosting companies change their defaults, as Cloudflare is doing on 15 September. A developer restores an old configuration file and quietly undoes six months of work. None of these events send anybody an email, which is why so many sites are currently declaring one thing and doing another without a single person noticing.
Monitoring is the boring answer to that. We recheck your site on a schedule, both halves — what it declares and what it serves when an AI crawler asks — and if those two ever stop agreeing, you hear from us. That is the whole product. If nothing changes, you get nothing from us, which is the correct outcome.
What we will not sell you
We will not tell you there is money in charging AI companies for access. There isn’t, not at your size. A site with a million pageviews a month makes roughly $100 to $200 from crawler tolls; a local business makes pennies. Anybody selling you a toll booth as a revenue stream is selling you a story.
We also will not pretend everything must be blocked. In our sweep, 82.4% of the domains that answered declared nothing at all about AI, and for a good number of them that is a perfectly reasonable position — they want to be found. The useful distinction is between crawlers that train on you and crawlers that cite you, and that is the conversation we will actually have with you. Only 1,848 domains in the whole record publish a licence or a price, which tells you how few people have found the toll booth worth building.
15 SEPTEMBER 2026
Your defaults may change without you.
From 15 September 2026, Cloudflare blocks AI training and agent crawlers by default on ad-supported pages unless the owner opts out. 215,555 of the domains we swept sit behind it. If yours is one, what your site tells AI can change on a day you did nothing at all.
Check first.
Pay only if it needs it.
The free check reads your site the same way we read the other 449,070 in the record.